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No signup required
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4.9/5
Trusted by Growing Online Stores
25 Trend: 

Brands Are Breaking Free from In-House Marketing

If you're serious about growth, this isn’t just a better option—it’s the only one that makes sense while giving you the flexibility to scale you need

Here’s the side-by-side comparison (in here find a way to make it very simple and visual):

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More and more companies are moving away from in-house teams—and it’s not just a trend, it’s a smarter business decision. Hiring internally slows you down, eats up budget, and piles on admin. Optimads gives you instant access to senior-level talent, faster execution, and zero HR hassle. It’s lean, efficient, and built to scale as fast as you do.

Aspect

Optimads

In-House

Monthly Cost

Optimads

Save up to 35% monthly compared to hiring internally
VS

In-House

Avg. UK salary for a Marketing Executive: £28,500/year + ~15% in employer costs (NI, pension, etc.) — total cost: ~£32,775+

Recruitment & Admin

Optimads

No hiring, no HR, no admin headaches
VS

In-House

Costly recruitment process, contracts, onboarding, payroll, HR overhead

Monthly Cost

Optimads

With Optimads, we can grow your team in under a week when needed
VS

In-House

Internally, you’re limited by training, notice periods, and slow hiring

Flexibility

Optimads

Hassle-free cancellation when you’re ready to move on
VS

In-House

Permanent hires are hard to pivot from without legal and HR complications

Performance & Transparency

Optimads

Performance based on transparent reports
VS

In-House

Performance based on transparent reports

Always on Trend

Optimads

We live and breathe ads — always aligned with the latest best practices
VS

Optimads

Trends change fast — internal teams need frequent updates

Our Services

A woman yelling into a megaphone with google ads in the background.

Google Ads

We manage Search, Shopping, YouTube & Performance Max across the full Google ecosystem. With high-level experimentation, we uncover the best growth opportunities for your business — fast, data-driven, effective.

A man standing in a room holding a cell phone.

Social Media Ads

We don’t just create ads — we craft real user journeys, combining bold creative with high-level testing to scale your sales and keep your audience truly engaged.

A man standing in front of a laptop computer.

Brand Design

Get your own personal designer — someone who adapts to your needs and brings fresh, on-trend styles tailored to your industry. Your brand, reimagined with purpose.

How do we work?

Step 1

Discovery Call (10–30 mins)

Free audit, competitor check & ad review. No pressure, no strings. Just value.

Step 2

Setup & Technical Deep Dive

We fix what’s broken, clean up your ad structure and make things run smoother.

Step 3

Brand Strategy & Content Pla...

Time to think big. We craft your content calendar and test smart ad ideas based on your real audience.

Step 4

Boosting Sales

With your brand refreshed, we use every tool to help you grow and sell more.

Step 5

Ongoing Testing & Scaling

We keep testing, spotting trends, and pushing for more market share – always evolving.

Step 6

New Niches & Market Expansion

We explore fresh niches and design clever strategies to break into new markets.

Step 1

Discovery Call (10–30 mins)

Free audit, competitor check & ad review. No pressure, no strings. Just value.

Step 2

Setup & Technical Deep Dive

We fix what’s broken, clean up your ad structure and make things run smoother.

Step 3

Brand Strategy & Content Pla...

Time to think big. We craft your content calendar and test smart ad ideas based on your real audience.

Step 4

Boosting Sales

With your brand refreshed, we use every tool to help you grow and sell more.

Step 5

Ongoing Testing & Scaling

We keep testing, spotting trends, and pushing for more market share – always evolving.

Step 6

New Niches & Market Expansion

We explore fresh niches and design clever strategies to break into new markets.

Reviews

Incredible growth and engagement

Unlike other agencies, they listened to our goals and concerns. They took the time to become experts in our industry, which led to a real increase in qualified leads and impactful, relevant marketing. Our marketing dollars are finally working!

JR
Jessica Reynolds

A game-changer for our brand

They crushed our new product launch! Significant increase in traffic, awareness, and sales. Knowledgeable, professional, and a pleasure to work with.

David Chen

Creative, professional, and results-driven

Clear reporting shows where our money goes. They constantly optimize campaigns, so there's no wasted spend. Huge relief!

SL
Samantha Lee

Team

I will forward you all the headshots from the team, do something a lot more creative (check Horison website) so that the photos look similar in size All headshots were sent via slack

David Dălan

David Dălan

Co-founder

20+ years scaling e-commerce brands with expert-level digital marketing strategies. David brings vision, experience, and a sharp eye for long-term growth.

Răzvan Diță

Răzvan Diță

Co-founder

Business growth and operations expert. Razvan is the brain behind Optimads’ smooth processes and data-driven scaling systems.

Bianca Irofte

Bianca Irofte

Chief Creative Officer

Head of Innovation. Bianca leads the way in creating standout digital products — always exploring fresh, bold ideas that keep our clients ahead of the curve.

Amanda Smith

Amanda Smith

Account director

Helping brands grow their presence and boost sales across the Multiple channels with smart, scalable tactics.

Andreea

Andreea

Account director

Helping brands grow their presence and boost sales across the Multiple channels with smart, scalable tactics.

Cesar Parra

Cesar Parra

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

ant

ANT

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

Ioana

Ioana

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

freddie

Freddie

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

Vlad

Vlad

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

David Dălan

David Dălan

Co-founder

20+ years scaling e-commerce brands with expert-level digital marketing strategies. David brings vision, experience, and a sharp eye for long-term growth.

Răzvan Diță

Răzvan Diță

Co-founder

Business growth and operations expert. Razvan is the brain behind Optimads’ smooth processes and data-driven scaling systems.

Bianca Irofte

Bianca Irofte

Chief Creative Officer

Head of Innovation. Bianca leads the way in creating standout digital products — always exploring fresh, bold ideas that keep our clients ahead of the curve.

Amanda Smith

Amanda Smith

Account director

Helping brands grow their presence and boost sales across the Multiple channels with smart, scalable tactics.

Andreea

Andreea

Account director

Helping brands grow their presence and boost sales across the Multiple channels with smart, scalable tactics.

Cesar Parra

Cesar Parra

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

ant

ANT

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

Ioana

Ioana

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

freddie

Freddie

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

Vlad

Vlad

 Head of Marketing

With over 8 years of experience helping e-commerce brands scale, Cesar blends creativity with performance to build campaigns that truly deliver.

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